Atlanta, GA – June 5, 2008 – Pür Minerals, the high-quality mineral cosmetics and skin care brand, will be donating its beauty products and services to help support Dress for Success Atlanta’s second annual competitive fashion show, Designed for a Purpose. Dress for Success Atlanta is one of 82 chapters affiliated with Dress for Success Worldwide, a charitable organization which provides interview attire and professional skill development to help underprivileged women retain jobs and advance in their careers.

"We are thrilled to lend a hand and participate in such a worthy cause. Dress for Success was created to help women thrive in their daily lives, a philosophy which we at Pür Minerals have embraced with our pure and simple beauty products," said Pür Minerals President Joli Baker. In addition to donating products and providing makeup artistry services for models, Baker will be judging the fashion competition.

Atlanta, GA – April 16, 2008 – Pür Minerals, the beloved mineral makeup and skincare brand, is now available at BeautyFirst in Missouri. Now, more women will have access to the healthy, luxurious Pür Minerals collection right in their hometown.

ATLANTA, GA – November 1, 2007 – Pür Minerals 4-in-1 Pressed Mineral Makeup SPF 15 was named "Best Mineral Foundation" by Shecky’s Media.

Atlanta, GA – March 31, 2008 – Pür Minerals, the top-quality, mineral-based beauty brand, is about to become available at Dillard’s stores coast to coast. The decision to roll the Pür Minerals line out to 38 Dillard’s stores and additional Dillard’s mail order markets comes after the brand has become a bestseller in 250 ULTA stores nationwide.

THINK: Timeless sophistication—pür and simple.

WHAT IT IS: The cosmetic equivalent of the little black dress. This fall, Pür Minerals introduces a collection that will never go out of style. Introducing Portrait of a Lady, a line of eye enhancing and skin beautifying formulas inspired by women who possess chic, everlasting elegance.

FROM THE EXPERT: "Every woman has that special spark, an inner radiance that cannot be replicated," says Joli Baker, president of Pür Minerals. "Celebrating this natural beauty is the reason Pür Minerals was created. Our latest collection is designed to give a woman everything she needs to embrace her most beautiful features, to create a glowing complexion and a stunning gaze that is uniquely her own."

Women's Wear Daily – March 18, 2008 – Pür Minerals will be available in department stores for the first time this spring. Dillard's Inc. added the Atlanta-based cosmetics line in its new Ocala, Fla. store, which opened Feb. 20, and plans to roll it out to 40 more Dillard's units by summer. Ulta carries the line in 239 doors, and will expand it into 73 more units by year's end. Pür Minerals also plans to announce distribution in a Canadian beauty chain retailer later this month. Brick-and-mortar retail is relatively new for Pür Minerals, which put its first product in Ulta stores in 2006.