ATLANTA, GA – October 1, 2008 – Pür Minerals, the industry-leading beauty brand, was named a winner of the 2008 Shecky’s Beauty At Its Best Awards. The mineral-based makeup and skin care manufacturer was honored with two awards in the categories of “Best Thickening/Lengthening Mascara” and “Best Day Moisturizer,” for Triple Impact Mascara and Day Renewal Complex SPF 20, respectively.

Atlanta, GA – September 16, 2008 – Last night, top-quality mineral makeup and skin care manufacturer Pür Minerals was named a winner of the 2008 Allure Best of Beauty Awards recognizing the most effective beauty tools and treatments in the industry. With great fanfare and excitement, the brand’s multi-tasking cornerstone product, 4-in-1 Pressed Mineral Makeup, beat out the rest of the beauty elite for the eco-friendly honor of “Best Natural Selection.”

Atlanta, GA – September 2, 2008 – Pür Minerals, the high-quality, mineral-based makeup and skin care company, is taking their brick and mortar distribution channel to an international level with expansion into Shoppers Drug Mart stores throughout Canada. The decision to roll the Pür Minerals line out to 105 doors by the end of 2008 comes after the brand’s success in Dillard’s and ULTA stores nationwide. 

THINK: Elegance with an edge.

WHAT IT IS: A passionate bouquet of plum shades, floral hues and warm, petal tones. Romantic colour meets modern sophistication with berry-stained lips and smoky eyes. Modern Romance defines the look of the season—blushing beauty with an undeniable element of glamour.

Atlanta, GA – July 7, 2008 – CosMedix, the leading clinical skin care company, has announced the appointment of Judy Pittman and Greg Kasparian as Regional Sales Managers. Pittman will oversee sales for the western CosMedix client base, while Kasparian will direct CosMedix sales along the east coast. "Judy and Greg will serve as enormous assets to our CosMedix team," said Flo McRae and Bettylou McIntosh, Co-Presidents of CosMedix. "They each bring with them a wealth of sales management experience and vast dermatological knowledge that will position us to grow market share."

Atlanta, GA – June 6, 2008 – Advanced Eye Recovery Pro by Aloette was recently featured in Allure as a top-notch treatment for dark circles. The remarkable eye cream was included in the well-known fashion and beauty magazine’s "Anti-Aging Shopping List" along with a select group of makeup and skin care products designed to turn back the clock.

Atlanta, GA – June 5, 2008 – Pür Minerals, the high-quality mineral cosmetics and skin care brand, will be donating its beauty products and services to help support Dress for Success Atlanta’s second annual competitive fashion show, Designed for a Purpose. Dress for Success Atlanta is one of 82 chapters affiliated with Dress for Success Worldwide, a charitable organization which provides interview attire and professional skill development to help underprivileged women retain jobs and advance in their careers.

"We are thrilled to lend a hand and participate in such a worthy cause. Dress for Success was created to help women thrive in their daily lives, a philosophy which we at Pür Minerals have embraced with our pure and simple beauty products," said Pür Minerals President Joli Baker. In addition to donating products and providing makeup artistry services for models, Baker will be judging the fashion competition.

Atlanta, GA – May 15, 2008 – Eye Doctor, the high potency eye cream by Results Rx, was named "Best Eye Cream" by ELLE magazine. The title was awarded as part of the sophisticated fashion magazine’s 2008 Green Star Awards, a tribute to the health and beauty industry’s most luxurious and earth-friendly products.

Eye Doctor’s fellow award recipients consisted of a select group of high-quality, organic makeup and skin care products that beautify the skin without harming the environment. With natural ingredients such as cococin growth factors and a copper complex, Eye Doctor is well deserving of its Green Star Award. This liquid crystal serum effectively replenishes damaged, thinning skin around the eyes, stimulates collagen and strengthens delicate eye tissue—all without the use of irritating chemicals and harmful preservatives.

Atlanta, GA – April 16, 2008 – Pür Minerals, the beloved mineral makeup and skincare brand, is now available at BeautyFirst in Missouri. Now, more women will have access to the healthy, luxurious Pür Minerals collection right in their hometown.

Atlanta, GA – March 31, 2008 – Pür Minerals, the top-quality, mineral-based beauty brand, is about to become available at Dillard’s stores coast to coast. The decision to roll the Pür Minerals line out to 38 Dillard’s stores and additional Dillard’s mail order markets comes after the brand has become a bestseller in 250 ULTA stores nationwide.

Women's Wear Daily – March 18, 2008 – Pür Minerals will be available in department stores for the first time this spring. Dillard's Inc. added the Atlanta-based cosmetics line in its new Ocala, Fla. store, which opened Feb. 20, and plans to roll it out to 40 more Dillard's units by summer. Ulta carries the line in 239 doors, and will expand it into 73 more units by year's end. Pür Minerals also plans to announce distribution in a Canadian beauty chain retailer later this month. Brick-and-mortar retail is relatively new for Pür Minerals, which put its first product in Ulta stores in 2006.

ATLANTA, GA – December 1, 2007 – Aloette Cosmetics has taken three of its best anti-aging skin care products and made them even better by incorporating new ingredients like DermaBind and advanced methods in Nanotechnology. When you think Aloette, you think flawless, radiant skin. It’s something customers have come to expect from this leading beauty and skin care line. So, it’s no surprise that Aloette continues to rise to the top with state-of-the-art enhancements.

ATLANTA, GA – November 1, 2007 – Pür Minerals 4-in-1 Pressed Mineral Makeup SPF 15 was named "Best Mineral Foundation" by Shecky’s Media.

THINK: Timeless sophistication—pür and simple.

WHAT IT IS: The cosmetic equivalent of the little black dress. This fall, Pür Minerals introduces a collection that will never go out of style. Introducing Portrait of a Lady, a line of eye enhancing and skin beautifying formulas inspired by women who possess chic, everlasting elegance.

FROM THE EXPERT: "Every woman has that special spark, an inner radiance that cannot be replicated," says Joli Baker, president of Pür Minerals. "Celebrating this natural beauty is the reason Pür Minerals was created. Our latest collection is designed to give a woman everything she needs to embrace her most beautiful features, to create a glowing complexion and a stunning gaze that is uniquely her own."

ATLANTA, GA – August 20, 2007 – Astral Brands, Inc., a leading producer and marketer of luxury lifestyle products, announces the relocation of its corporate headquarters and its Health & Beauty division from Smyrna, GA to Northcreek Office Park in Atlanta, GA. In addition, the company's Health & Beauty distribution center has been relocated to Kennesaw, GA.

ATLANTA, GA – April 20, 2007 – The quest for better ways to enhance skin care treatments is not a new problem. What is new, however, is the solution. Introducing Results Rx, a remarkable collection that provides a fundamental change in skin care treatment and delivers results without irritation.

Created exclusively for physicians, Results Rx products are designed to increase the treatment results of all skin modalities—from laser protocols to aesthetic services to injectable procedures.

ATLANTA, GA – February 1, 2007 – Aloette Cosmetics, an Astral Brands company, announced today the appointment of Thomas R. Judson to the position of President. Mr. Judson, a seasoned executive with expertise in sales, comes to Aloette with more than 20 years of industry-leading experience.

ATLANTA, GA – November 1, 2006 – Are you ready for the Revolution? Premiering in November 2006, CosMedix will release its industry-altering Body Revolution series. Certain to be heralded as the "missing link in skin care," these four products represent the first time that FDA-classified ingredients reserved for the face have been formulated into products for the body. According to Bettylou McIntosh, vice president of CosMedix, "These topical treatments are different from anything else on the market—we’re bringing you a total body transformation. Typical body products feel and smell good, but they do no good for the skin."

ATLANTA, GA – October 20, 2006 – In their continuing quest to improve the futures of children throughout the world, The Astral Foundation is pleased to announce a donation of $10,000 to The Marcus Institute. Founded by renowned philanthropist Bernie Marcus, it focuses on the treatment of children with developmental disabilities such as autism, cerebral palsy, mental retardation, spina bifida and learning disabilities, as well as children with severe behavioral problems, feeding disorders and fetal alcohol syndrome. Already the largest facility of its kind in the Southeast, The Marcus institute continues to achieve national recognition for their comprehensive diagnosis, therapy and care for a wide range of developmental and learning problems. Their affiliation with the prestigious Emory University in Atlanta and Kennedy Krieger Institute in Baltimore affords access to the best medical and academic minds in the nation. According to Robert Cohen, CEO of Astral Brands and one of the founders of the Astral Foundation, "The Marcus Institute provides not only excellent treatment for children with disabilities, but also offers vital support services for the parents of these children."