04/16/2008
ASTRAL FOODS LAUNCHES EL CHILE MAYOR BAJA-STYLE MEXICAN FOOD LINE...OLÉ!
Baltimore, MD – April 16, 2008—Astral Foods President Steve Cohen announced today the launch of El Chile Mayor, a Baja-Style Mexican line of gourmet frozen food products. El Chile Mayor products first entered select markets in mid-March with sales to Costco, A&P and Kroger. The company's resident chef, Gustavo Chavez, well-known as "El Chile Mayor" from his frequent appearances on Univision's “Despierta America,” the most widely viewed Hispanic morning television program, oversaw every aspect of product development from the custom blended spices made to his specifications to the tortillas used in the quesadillas.
The visionary Chavez, whose Miami restaurant pioneered the notion of an entire meal wrapped in a tortilla, said, "This brand reflects my passion for food, family and tradition." Chavez truly is the face and spirit of the brand, echo store buyers and customers.
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03/03/2008
CHESAPEAKE BAY CRAB CAKES TO AIR ON WHEEL OF FORTUNE
ATLANTA, GA – March 3, 2008 – Chesapeake Bay Gourmet’s delicious, handmade crab cakes will air on Wheel of Fortune from March 17–21. The crab cakes will appear alongside various QVC fashion, jewelry and home products as part of the game show’s QVC Shopping Spree week. With more than 20 million crab cakes sold on QVC, Chesapeake Bay Gourmet has become the network’s top-selling food brand.
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02/27/2008
MACKENZIE LIMITED FEATURED ON THE TODAY SHOW
Atlanta, GA – December 12, 2007 – Mackenzie Limited was featured on the Today Show for a segment hosted by InStyle magazine to showcase their favorite holiday gift ideas. The Chocolate Mill Crepe was the only food item showcased, and Mackenzie Limited is now listed on the Today Show’s website at www.msnbc.com.
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06/18/2007
"Let Them Eat Cake"
Cheasapeake Bay Crab Cakes & More Makes the "O" List.
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09/29/2006
"A Crab Cake for All Seasons"
THE WALL STREET JOURNAL – September 29, 2006 – Crabs are traditionally a summertime food, when varieties like the Maryland blue are at their peak. But many diners are eating them year-round in another form: the crab cake. These patties, made from little more than crab meat, filler (mostly break crumbs or crackers) and a few spices, have long been a regional favorite in Maryland. Specialty mail-order retailers say that business is up across the country. Chesapeake Bay Crab Cakes & More, a Baltimore company, says it sold five million crab cakes last year, including on the QVC shopping network. Sales have recently been growing 40% annually. Smaller vendors are also finding success: The Crab Place, based in Crisfield, Md., says it has shipped its crab cakes to all 50 states. Annual sales of the product have risen 33%, to about $300,000, in the past year.
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07/05/2006
ASTRAL FOODS CLOSES TRANSACTION WITH MACKENZIE LIMITED.
ATLANTA, GA – July 5, 2006 – Astral Foods announced today that it has successfully closed its transaction with Mackenzie Limited. As a result of this transaction, Mackenzie Limited. is now a fully owned subsidiary of Astral Foods, a division of Atlanta-based Astral Brands, LLC. Mackenzie will begin immediately operating under the umbrella of Astral Foods and will continue to operate under its current management structure and headquarters in Baltimore, MD. Manufacturing and fulfillment will consolidate with World Class Fulfillment of Baltimore, MD, another wholly-owned subsidiary of Astral Foods and the leading perishable food fulfillment company in the country.
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