INTRODUCING PORTRAIT OF A LADY: THE FALL 2007 COLLECTION FROM PÜR MINERALS
THINK: Timeless sophistication—pür and simple.
WHAT IT IS: The cosmetic equivalent of the little black dress. This fall, Pür Minerals introduces a collection that will never go out of style. Introducing Portrait of a Lady, a line of eye enhancing and skin beautifying formulas inspired by women who possess chic, everlasting elegance.
FROM THE EXPERT: "Every woman has that special spark, an inner radiance that cannot be replicated," says Joli Baker, president of Pür Minerals. "Celebrating this natural beauty is the reason Pür Minerals was created. Our latest collection is designed to give a woman everything she needs to embrace her most beautiful features, to create a glowing complexion and a stunning gaze that is uniquely her own."
NEW Pür-ly Abundant ($16.50)
What It Is: A magic wand to enhance the windows to your soul.
What It Does: Two powerful products in one unique component immediately imparts the look of fuller, thicker eyelashes and brows; adds much-needed drama to over-plucked brows; strengthens lashes and prevents them from falling out; conditions each individual brow and lash hair.
How It Works: Ingredients from olive tree leaves and plant-derived glycoprotein help to improve the appearance of fuller lashes and brows with continued use.
How To Use It: Apply treatment with doe foot to lash roots and brows twice daily. Apply primer with wand brush prior to mascara for fuller, thicker lashes.
NEW SHADES Pressed Mineral Shadow ($12.00)
What They Are: Classic, ethereal shades inspired by natural hues.
What They Do: Impart velvety smooth, long-lasting colour with a crease-proof finish.
How They Work: Contains mineral mica to reflect light and make eyelids look smooth.
How To Use Them: Dip the Shadow Brush into the colour, draw circles on the lid of the compact to evenly distribute the pigment onto the brush, then dust on eyelids.
NEW Triple Impact Mascara ($16.50)
What It Is: False eyelashes in a tube.
What It Does: Lengthens, thickens and curls lashes with a single sweep; provides intense colour, maximum volume and dramatic extension without clumping.
How It Works: Expertly blended, Ophthalmologically-tested formula that contains nourishing vitamins E and B.
How To Use It: Apply treatment with doe foot to lash roots and brows twice daily. Apply primer with wand brush prior to mascara for fuller, thicker lashes.
NEW Pür-fect Brow Kit ($16.50 - ULTA Exclusive)
What It Is: An arch ally.
What It Does: Creates perfectly groomed, arched eyebrows that never look fake or drawn on.
How It Works: First, the brow shaping wax forms and smoothes brows as it conditions. Next, the mineral powder fills in the brows, mimicking natural brow highlights.
How To Use It: Using the Brow Brush, dip into the wax and brush against the brow growth to "fluff." Dip Brow Brush into the powder and fill in brows to the desired consistency.
NEW Pür Balm ($16.50)
What It Is: A must-have multi-tasker.
What It Does: Hydrates and conditions the skin, hair, lips, cuticles – anywhere you need extra moisture.
How It Works: A blend of shea butter, vitamin E and antioxidants.
How To Use It: Apply to the lips, elbows and feet to hydrate dry skin. Use in the hair to control split ends. Rub on nails to condition cuticles.
Mineral Mudd Masque with Pascalite ($25.00)
What It Is: A cult classic masque that is radiant skin made simple.
What It Does: Deep cleans, unclogs pores and draws out toxins from within the skin, leaving the complexion brighter and smoother and pores remarkably clean.
How It Works: Pascalite, a unique form of calcium bentonite clay, was formed 30 million years ago at the base of the Big Horn Mountains in Wyoming. Utilized for centuries by Native Americans for medicinal purposes (it is the only known cure for the bite of the Brown Recluse Spider as it draws out venom), Pascalite makes the Mineral Mudd Masque one of the most powerful masques on the market.
How To Use It: Apply masque liberally to clean skin and treat for 2-30 minutes. Rinse thoroughly with warm water.
WHERE TO FIND THEM: ULTA stores nationwide and via www.purminerals.com.