ATLANTA, GA – December 1, 2007 – Aloette Cosmetics has taken three of its best anti-aging skin care products and made them even better by incorporating new ingredients like DermaBind and advanced methods in Nanotechnology. When you think Aloette, you think flawless, radiant skin. It’s something customers have come to expect from this leading beauty and skin care line. So, it’s no surprise that Aloette continues to rise to the top with state-of-the-art enhancements.

• Advanced Eye Recovery Pro with DermaBind

This eye cream attacks aging skin in an entirely new way! Like the original cream, Advanced Eye Recovery Pro with DermaBind helps firm, plump and impart anti-aging effects to the eye area. However, the added DermaBind peptide technology helps bundle collagen for amazing anti-wrinkle benefits such as diminished under eye dark circles, reduced puffiness and minimized appearance of fine lines and wrinkles.

• Dual Action Bio-C

Protect and revitalize skin with this new improved L-ascorbic acid (vitamin C) powder. It has an enhanced time-released delivery system to produce even better results. Vitamin C is the most effective and common antioxidant known to help protect the skin against free radical damage, reduce the appearance of fine lines and wrinkles and aid in stabilizing collagen levels. Utilizing nano-sized particles, pure L-ascorbic acid is first released and absorbed into the skin. Then, micro-encapsulated L-ascorbic acid provides a steady six hour release after being applied to the skin. These short- and long-term delivery systems combine for maximum age defying treatment and antioxidant protection to the skin.

Restore a healthy, radiant glow to mature skin by using the anti-aging face serum Flawless HP Rapid Skin Perfection. Perfect for combating signs of aging, this anti-aging face serum works by using color correction technology and light diffusing properties. The advanced formula of Flawless HP Rapid Skin Perfection glides on to skin instantly and helps smooth skin tone and minimize the appearance of pores.

About Aloette Cosmetics: Founded in 1979, Aloette Cosmetics is now a $60 million retail sales company with an international reputation for offering the finest beauty products in skin care, body care and makeup formulations. With an uncompromising commitment to using only the best cosmetic ingredients and a relentless determination to offer extraordinary value, Aloette is a leading cosmeceutical skin care line in North America that is sold through independent beauty consultants and live TV shopping networks, and via the Web at www.aloette.com.