ATLANTA, GA – November 1, 2007 – Pür Minerals 4-in-1 Pressed Mineral Makeup SPF 15 was named "Best Mineral Foundation" by Shecky’s Media.

The company’s claim-to-fame, multi-tasking hero is a foundation, powder, concealer and SPF 15 protection all-in-one. Perfect for all skin tones, this award-winning foundation comes in 10 true shades. And because the 4-in-1 is a unique pressed formula, there is no traditional loose mineral mess. Additional benefits include:

• Light defusing properties that diminish the look of lines and wrinkles.
• Contains soothing and hydrating Shea Butter and vitamin E.
• Ideal for every skin type and condition.

About Shecky’s Media:

Over the last 10 years, Shecky’s Media has made a name for itself as the expert online guide and leading lifestyle resource for fashion, beauty, shopping and nightlife. Shecky’s is the multi-platform media company keeping city-savvy consumers in-the-know with a focus on nightlife, fashion, beauty, and everything fun. Annually, the Shecky’s team votes on all things beauty – finding the best in hair care, face and body products.

About Pür Minerals: Pür Minerals is a unique collection of mineral-based cosmetics and skin care products designed to provide natural sun protection and leave your skin looking and feeling beautiful. Talc-free to prevent the clogging of pores or irritation of the skin, Pür Minerals is quite simply "beauty—pür and simple." Pür Minerals products are available at select Dilliard's stores, ULTA stores nationwide and www.purminerals.com.