Atlanta, GA – March 31, 2008 – Pür Minerals, the top-quality, mineral-based beauty brand, is about to become available at Dillard’s stores coast to coast. The decision to roll the Pür Minerals line out to 38 Dillard’s stores and additional Dillard’s mail order markets comes after the brand has become a bestseller in 250 ULTA stores nationwide.

Branching out into Dillard’s stores nationwide is a natural step in the growth of the Pür Minerals brand. Women of all ages and skin types are discovering and embracing this superior mineral makeup and skincare brand. This increased availability will give even more consumers the chance to experience the Pür Minerals difference of quick and easy beauty solutions.

"We are thrilled that our outstanding mineral makeup and skincare products are now even more accessible," says Joli Baker, president of Pür Minerals. "So many ULTA customers have already fallen in love with the brand, and we know the fan base is just going to grow and grow thanks to this exciting new partnership with Dillard’s."

Think beauty…pür and simple. Pür Minerals is a chic, stunning and beautiful collection of mineral-based cosmetics and skincare. All Pür Minerals makeup formulations are free of talc, chemical dyes, oils and fillers which means they not only look god, but are good for your skin, as they rely solely on pure and healthy ingredients to enhance your reflection.