Atlanta, GA – August 7, 2008 – Leading cosmeceutical company Aloette Cosmetics has released a new, superior antioxidant skin protection product to help turn back the clock. Multi-Active Prevention Plus offers an unprecedented level of defense against external stressors—including UV rays, pollution and environmental hazards—that can lead to fine lines, uneven tone and sagging skin. The latest addition to Aloette’s Platinum Anti-Aging Collection, Multi-Active Prevention Plus utilizes advanced peptide technology and clinically tested breakthrough ingredients, all in a soothing aloe vera delivery system.

After years of research, Multi-Active Prevention Plus was developed in light of mounting scientific evidence that stressed skin ages at a more rapid pace, and that sunscreen alone is not enough to shield the skin from natural and manmade threats. According to Aloette Chairman and CEO Christie Cohen, "Using a small amount of Multi-Active Prevention Plus prior to your moisturizer helps protective properties penetrate deep into the skin's layers, thus preventing aging." The state-of-the-art formula not only protects skin, but it actually repairs DNA that has been damaged by environmental factors. "At Aloette, we’re going the extra mile to safeguard your skin and fight the signs of aging," said Cohen.

KEY INGREDIENTS & BENEFITS:

• Ultrasomes – Micrococcus Lysate and Lecithin remove UV damage and repair cell DNA
• Palmitoyl Tripeptide-5 – Intensive anti-wrinkle treatment that improves collagen production
• Resveratrol – Free radical scavenger with anti-inflammatory and UVB protective properties
• EGCG (Epigallocatechin Gallate) – Green tea antioxidant which prevents UV-induced damage
• Pomegranate Extract – Potent anti-bacterial, anti-viral organic extract
• Vitamin E – Protects cell membranes from airborne pollution and smoothes skin