Make every day a
little bit easier – and better –
for women and men
around the globe

Bob Cohen

Executive Chairman

As CEO of Astral Brands, Bob brings more than 30 years of experience in investing, consulting and developing high growth companies in a myriad of sectors. Since acquiring Astral in 1998, Bob has transformed the company from a single-brand business into a multi-brand marketer with significant TV, retail and professional channel distribution. Channeling his expertise gained from the successful development of his previous company, Legal Copies International, Bob has led the way on brand expansion with the inception of additional makeup and skincare lines. In the past 20 years, Astral has blossomed into a clean skincare and beauty lead with the addition of three, distinct new brands: COSMEDIX, PÜR and, most recently, the acquisition of the British-inspired nail and cosmetic brand, butter LONDON. With Bob’s sincerity and gratitude at the helm, Astral Healthy & Beauty continues to develop budding business relationships across the globe while positioning itself to become an international beauty powerhouse.

Stephen Merrick

Chief Financial Officer

Stephen Merrick brings over 30 years of valuable financial and operational expertise to the Astral Brands family. Prior to working as Chief Financial Officer for the clean skincare and beauty company, Steve was the Executive Vice President and CFO of the large E-Commerce company, KEH Inc. During his tenure, Steve’s day-to-day management and vision for the company lead to a double increase in revenue and tripled company earnings. Throughout his career, he has worked in various C-Suite capacities, as well as a business advisor to multinational financial corporations. He has built a record of success leading early stage, stagnate and growth companies through strategic growth initiatives—successfully driving profitability and company transformations. Steve is an accredited CPA and a graduate of The University of Alabama, where he earned a Bachelor of Science in Business Administration. His wit and charm is a welcoming staple of the Astral Brands community.

Julie Campbell

General Manager + Chief Marketing Officer of butter LONDON and PUR

With more than 30 years specializing in the creation and marketing of luxury consumer products, Julie Campbell transformed her passion for clean living and simplified beauty into a 15+ year career at Astral Brands. A graduate of the University of Georgia, Julie honed her skillset as a lead strategist and operating partner of an Atlanta-based marketing consulting firm, which led to her role at Astral Brands where she created the company’s first in-house marketing and design studio. During her career, Julie has received numerous awards for excellence in marketing and product innovation including honors from CEW, IABC and is a recipient of The Shorty Award. Her vast experience and hands-on dedication to brand development and strategic marketing, coupled with her creativity and story-telling initiatives, has successfully transformed the brand experience for the Astral portfolio of brands: PÜR, Aloette, COSMEDIX, and most recently, butter LONDON.

Cathy McKenna

President of Aloette

A Canadian native and graduate of Western University, Cathy McKenna has acquired over 15 years of direct sales management and training experience within the beauty sector. Cathy first broke into the beauty business working as the Division Manager for the Fortune 100 company, Avon Products Inc., where she was responsible for leading a team of over 14,000 Independent Sales Representatives and District Managers. Thanks to her skillset in strategic management and dedication to hands on training, Cathy successfully developed a team that consistently generated multi-million-dollar sales revenue, year after year. Now as President of Aloette at Astral Brands, Cathy utilizes her entrepreneurial spirit and results-oriented leadership to improve market awareness, expand franchise ownership and develop successful brand strategy for the widely loved Aloe Vera-based skincare and cosmetic company.

Christine Jackson

Global Vice President, COSMEDIX

A graduate of The University of Michigan’s Ross School of Business, Christine launched her career in the beauty world as an intern for Maybelline’s New York brand. After building an expertise in concept development and marketing, she set out to dominate the beauty game at renowned companies, like L’Oreal Paris and Newell Rubbermaid.

Over the years, she has built an impressive resume, repositioning brands and managing portfolios for L’Oreal True Match, Magic Shave, and the Goody Hair Accessories platform. Now, Christine leads the way as the Global Vice President of Brand at Astral Brands where is she is responsible for both the branding and marketing of COSMEDIX. Christine continues to dedicate herself to expanding the global presence and awareness for the professional skincare line through breakthrough innovation and product education.

Lari Allman

Vice President of Distribution

Coming soon

Brian Teany

Director of Supply Chain

Coming soon