Make every day a little bit easier – and better – for women and men around the globe

With innovative and transformative beauty, skincare brands and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep.

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Our Brands

Since acquiring Aloette in 1998, Astral Health & Beauty has built up a diverse brand portfolio of prestigious makeup and skincare brands that are inclusive, clean and help awaken the best version of you. From COSMEDIX luxurious skincare, to PÜR mineral based beauty, to butter LONDON 10-Free nail lacquers, we provide skin-loving products for all that inspire and delight the senses.

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With over 40 years of experience in the beauty world, Aloette is dedicated to creating clean skincare and makeup that all beauty lovers can feel good about. As pioneers in Aloe Vera-based products, Aloette’s Farm to Jar™ mentality combines nourishing botanical ingredients with cutting-edge technology to develop age-defying skincare and beauty products that help promote healthier-looking skin… from the inside out.


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Inspired by the posh streets of London, butter LONDON was born in 2005 out of one passionate objective: to offer toxin-free nail lacquer without compromising on colour, quality or performance. Featuring the 10-Free Patent Shine 10X Nail Lacquer, the Feel Good Beauty nail brand has developed a top-selling collection of trend-setting cosmetics, skincare-infused nail treatments and playful nail lacquers that encompass a rebellious spirit with a dash of cheeky Brit wit.


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Founded by aestheticians for aestheticians, COSMEDIX was fueled by the mission to combine clean skincare with clinical-level results. Today, COSMEDIX has blossomed into one of the quality internationally recognized clean skincare brands, trusted by loyal customers and skin professionals across the globe. With a luxurious line of products with skin-loving formulas that are skillfully crafted for all skin tones and types, COSMEDIX strives to deliver gentle yet optimal skincare results—without the harsh side effects.



PUR skin-perfecting makeup and skincare solutions

PÜR The Complexion Authority is a global destination for skin-perfecting makeup and skincare solutions. Since the brand’s inception in 2002, PÜR has redefined clean with skincare-infused products that accentuate your natural born beauty. With cruelty-free and mineral based ingredients, PÜR continues to transform the industry with an innovative line of skincare, color cosmetics and more that celebrate all complexions. It’s beauty, PÜR and simple.


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Check out our Awards

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Allure Beauty Experts Award White
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Dermascope Award White
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